01Dental, healthcare & wellness
Patients decide before they call.
Answer them before they do.
Patients compare providers across search, AI assistants, reviews, and your website before they ever call. We make your practice clearer, more credible, and easier to book.
Built for
- Dental clinics
- Orthodontists
- Physiotherapists
- Chiropractors
- Optometry
- Med spas & wellness clinics
What a patient looks for first
4 answers- Cost
- What a visit or a common procedure runs
- Insurance
- What is covered and whether you bill directly
- First visit
- What actually happens, step by step
- Who
- The clinician they will be seeing, by name
Every one of those is a page. Most practice sites make you phone in for all four.
02Featured work
Work from this industry
Practices where the site had to answer cost, insurance, and what-happens-first before a patient would call.
Client project
Mellow Family Dental
Service pages and local signals built to turn searches into booked patients.
- Site architecture
- Service page build
- Structured content
- Local SEO signals
Project slot
Specialist practice — coming soon
Slot for an orthodontic or specialist engagement. Add the brief, the work, and the outcome once the case study is written.
Project slot
Wellness clinic — coming soon
Slot for a physiotherapy, chiropractic, or med spa build, so the page shows range beyond dentistry.
03Common problems
Where practice sites lose trust
Prospective patients need reassurance quickly. If services, costs, insurance, reviews, and booking steps are unclear, they keep looking.
Unclear services
If patients cannot quickly understand what you offer and where you serve, they are less likely to book.
Unanswered patient questions
Patients ask about procedures, costs, and insurance. Without clear answers on your site, you miss the moment they are deciding.
Weak trust signals
Reviews, credentials, and proof need to be visible, structured, and easy to understand.
04How we solve it
How we make a practice easy to choose
A patient deciding between three clinics is looking for four things. Each one is a build decision, and we make all four at once.
01Design
Reassurance before persuasion
Stock smiles and a stock waiting room say nothing a patient can act on. We build calm, plainly-written pages where the credentials, the room, and the person they will actually see do the reassuring — and leave labelled slots for real photography instead of filling them with stock.
02Crawlability
Structure a search engine can verify
One page per service and per location, clean heading order, and structured data for the practice, its clinicians, its hours, its reviews, and its FAQs. That is what lets a search engine state confidently that you treat this condition, in this neighbourhood, and are open on Saturday.
03Conversion
Booking a nervous patient will finish
The next appointment shown honestly, a short form rather than a full intake, direct billing and insurance stated up front, and a phone number that is never more than a tap away. Then tracking, so you know which pages actually produce appointments.
04AEO
Answering the question that precedes the search
Patients describe a symptom, a cost worry, or an insurance question to an assistant long before they type a clinic name. Answer-first pages on procedures, costs, coverage, and recovery — written plainly and marked up — are what get quoted back when they do.
05Services
What we would run for your practice
Most practices start with the build and continue into the ongoing AEO programme. The third is for clinics that want the relationship to keep going after the appointment.
What we build for practices
8 items- Service & procedure pages
- Cost & insurance answers
- Reviews & credentials schema
- Local & 'near me' signals
- Online booking integration
- Mobile-first, fast design
- AEO content foundations
- Analytics & call tracking
06Questions
What practices ask before starting
Is this compliant for healthcare?
We follow healthcare marketing best practices and keep claims accurate and appropriate. We focus on clarity and trust, not hype.
Will it work for a specialty practice?
Yes. Answer-led content is especially useful for specialties, where patients research detailed questions before choosing a provider.
How do we begin?
With a free AI-readiness audit showing how clear your practice appears online and where new-patient inquiries may be slipping away.
Should we publish our prices?
Where your profession allows it, stating what a visit or a common procedure costs — and what insurance typically covers — filters out mismatched enquiries and earns trust from the patients you want. Where exact pricing is not appropriate, we publish the range, the variables, and the billing process instead.
How do we show up when someone asks an AI assistant for a dentist nearby?
Assistants favour practices they can describe with confidence: clear service and location pages, structured data on the practice, its clinicians and hours, and reviews that can be verified. That is the same work that lifts ordinary local search.
Can you connect our booking or practice-management system?
Yes. We integrate the scheduling tool you already use so a patient arriving from search or an AI answer can book without leaving your site, and so the enquiry lands where your front desk already works.
How long does a practice site take?
Most builds run four to eight weeks depending on how many services and locations are in scope. We start with the AI-readiness audit so you can see the opportunity before committing to anything.
07 — Start here
Make your practice easier to choose.
Run a free AI-readiness audit and see how your practice appears across the moments patients use to decide.